Top 5 Meal Kits and Specialty Foods Apps in the UK on iOS, Q4 2024

In the fourth quarter of 2024, the performance of the top five meal kit and specialty foods applications on the iOS platform in the United Kingdom offered intriguing insights into user engagement and app popularity.

HelloFresh: Meal Kit Delivery saw a fluctuating trend in weekly downloads, starting with 10.4K in early October and dipping to around 1.8K by mid-December, before surging back to 10.2K at the end of the quarter. Active users initially increased, peaking at 253.7K in early October, before gradually declining to 180K by the end of December.

Gousto experienced a similar pattern with downloads, beginning at 5.9K and dropping to 889 in mid-December, then rebounding to 10K by the end of the year. Active users showed a steady decline from 199K to around 149K over the quarter.

Vivino: Drink The Right Wine reported a steady increase in weekly revenue, reaching approximately $8K by the end of December. Downloads saw a notable rise from 1.7K to 5.7K as the quarter progressed, while active users increased significantly from 39K to over 70K.

Green Chef: Healthy Recipes had a consistent download pattern, starting at 1.1K and dropping to 351 mid-quarter, with a slight rise to 1.3K by the end of December. Active users decreased from 6.8K to 3.8K over the same period.

Finally, Naked Wines showed modest download numbers, beginning at 339 and decreasing to just 11 by the end of the quarter. Active users fluctuated, peaking at 8.6K mid-quarter before settling at 6.3K.

These insights, provided by Sensor Tower, highlight the varying engagement levels and trends among these popular meal kit and specialty foods apps. For more detailed analytics, visit Sensor Tower's platform.